Aggressive marketing at 1-800 Contacts

1-800 Contacts known for their simple order process and customer service never really joined the game most online contact lens merchants followed. While other merchants were at a constant price war fighting competition to the cent, 1-800 focused on brand marketing and simplicity of use.

However, recent developments on their site seem to indicate a shift in strategy for 1-800 Contacts. Their latest declaration that they will beat any online contact lens price as well offering no payments for 90 days seems to be the most aggressive marketing on 1-800 Contacts’ part for years.

To top this off, 1-800 just announced their new customer April coupon:
Take 5% off your order of $100 Today! – Use Code Save324.