Johnson & Johnson vision care, manufacturer of the popular Acuvue contact lens product line announced their plans to discontinue their Acuvue Toric lens. This move comes in an effort to focus their attention on the newer Acuvue Advance for Astigmatism lens which is based on their Silicone Hydrogel technology.

The product will continue manufacturing the product until the end of the year and as of 2008 will only sell lenses left in stock. In an effort to convert customers from the discontinued lens, J&J is offering a $75 rebate when purchasing a year’s supply of Acuvue Advance for Astigmaitsm.